ETF Marketing Campaign
Roles : UX Strategist, Researcher, Information architect, Art director
In July 2018, Vanguard announced commission-free trades on almost all ETFs, regardless of provider.
With a multi-channel marketing campaign to deliver in 6 weeks, I pulled together a new design strategy, site assessment, landing page, photoshoot, and other campaign assets - plus all the people we needed to ensure quality delivery.
All marketing materials point to this campaign landing page.
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